Starbucks AP Virtual Supplier Summit 2023
Thriving Together: Co-Creating the Future of Starbucks in Asia Pacific
For this year's spring-summer themed Starbucks design project, the aim is to create a unique and memorable design that embodies the theme of "Thriving Together: Co-Creating the Future of Starbucks in Asia Pacific." Rather than relying on traditional visuals such as coffee trees or the siren holding a cup, a more abstract approach will be taken.
The envisioned design entails a bold and vibrant composition featuring a dynamic burst of brown coffee beans emanating from a Starbucks cup. The background will consist of a simple gradient in light blue-green, complementing the coffee beans and evoking a sense of tranquility and freshness. The siren will be depicted wearing a flowing, ethereal dress, symbolizing the lightness and warmth of summer.
Brand:
Starbucks
Role:
Digital posters and banners
Date:
2023
Spring and summer celebration: Embracing Starbucks' vibrant future
Furthermore, the design will incorporate elements inspired by the ocean, including the siren and sea plants, which serve to signify the brand's heritage and showcase the beauty and vitality of nature. Additionally, elements associated with spring and summer, such as flowers and sunshine, will be integrated to create a colorful and lively backdrop that complements the energetic burst of coffee beans.
The design will possess a playful and engaging quality while effectively conveying the theme and message of the project. To further emphasize the concept of "Co-Creating the Future," a call-to-action or message will be incorporated, encouraging individuals to actively participate and contribute to Starbucks' growth and success in the Asia Pacific region. This design aims to leave a lasting impression on viewers, reflecting the energy and vibrancy of spring and summer.
