Starbucks's 50th anniversary
Starbucks has selected "Reimagining the possibility ahead, our next 50 years..." as the theme for their 50th anniversary celebration, which focuses on the brand's future potential. To commemorate this special occasion, Starbucks is launching a mobile app, along with a set of digital posters and banners. The objective is to create a design that is both memorable and creative while avoiding the ordinary.
In response to this challenge, an innovative design concept has been proposed that incorporates latte art. The coffee cup serves as the primary visual element, with latte art as the centerpiece. This approach underscores Starbucks' continued presence in our lives over the past 50 years and its relevance today. Additionally, an abstract hand touching the coffee has been incorporated into the design, symbolizing the reimagination that Starbucks is embracing. This hand represents the dedication and skill of the staff at Starbucks, who craft each cup of coffee with heart and effort. By infusing this design with both visual and conceptual elements, a striking and meaningful proposal has been created.
Brand:
Starbucks
Role:
Digital posters and banners
Date:
2021