Monster Energy is a global energy drink brand that produces a variety of energy drinks, known for its edgy image and sponsorship of extreme sports, music festivals, and gaming competitions. The "Monster Energy" campaign is designed to engage young males aged 16-24 and promote the brand's core values and product benefits.

The campaign includes six deliverables, including an advergame called Rampage Energy that offers prizes to top players, a TV commercial promoting the game, an outdoor ad featuring a werewolf character, a visually striking 3D billboard, a mobile truck distributing drinks and promoting the game, and IG stories/posts with daily updates and prize introductions.

Together, these deliverables create a cohesive and effective campaign that encourages people to unleash their inner beast with Monster Energy.