M.A.C. App
MAC is a leading American cosmetic brand that was founded in Toronto back in 1984. With an impressive range of high-performance products across different categories, MAC's mission is to help people of all ages around the world achieve unlimited self-expression.
In today's world, where COVID-19 has drastically changed the way we interact and shop, finding the right makeup and skincare products can be a daunting task. That's why we've created an app that allows people to easily input their skin information and makeup preferences, and receive customized suggestions with MAC products. By avoiding traditionally high-touch, high-risk retail environments, our app provides a safe and convenient way for people to explore MAC's products from the comfort of their own homes.
Brand:
M.A.C. Cosmetics
Role:
App interface, animation and interactive components
Date:
2022
Preview:
Enhance, Engage, Empower: MAC's App for Limitless Beauty
Our campaign aims to drive the target audience to download and install the app, while also adding more interactive and useful functions to stand out from other similar apps. We want to increase brand awareness and engage users through our app, ultimately increasing app retention rates and encouraging users to share their experiences with their friends. By helping our users find suitable products for their skin and improve their overall skin health, our app is a valuable addition to anyone's beauty routine.
With MAC's commitment to high-quality products and our app's user-friendly interface, achieving unlimited self-expression has never been easier.
