Lui Seng Chun culture project
The Lui Seng Chun building is a Grade I historic building in Hong Kong that has been standing for over 90 years. To promote cultural conservation and revitalization, a brochure has been designed to introduce the history and significance of the building. The target audience for the brochure is young adults aged 20-30 who are interested in physical and mental health and Chinese medicine culture. The brochure aims to acquaint people with the revitalization process and the role of Lui Seng Chun today, and to introduce Chinese medicine culture through the identity of the building. The brochure has several objectives, including promoting awareness of Lui Seng Chun's historical significance, raising people's historical awareness of cultural conservation, and encouraging people to use the TCM services provided by Lui Seng Chun. By achieving these objectives, the brochure hopes to contribute to the preservation of Hong Kong's cultural heritage.
Brand:
Culture project (Revitalization of Lui Seng Chun Heritage)
Role:
Brochure and photo shooting
Date:
2022
Preview: