Citi greeting cards
1) Easter Greetings (Philippines)
This project presents a captivating motion greeting card created to celebrate Easter with Citibank users and alumni in the Philippines. Inspired by the colors of spring nature, the design features a light brown background adorned with shades of orange, white, yellowish, and pink flowers. At the center of the card, a delightful surprise awaits as a rabbit pops out near a large Easter egg. Enchanting flowers gracefully emerge from the Easter egg, swaying gently to enhance the magical atmosphere. Accompanied by these blooming flowers, Easter messages of joy and hope, such as "Happy Easter," appear to convey warm wishes.
The design aims to evoke a sense of joy and celebration while capturing the essence of the Easter season. Through vibrant colors, playful imagery, dynamic animation, and heartfelt messages, this Citibank motion greeting card engages viewers and extends heartfelt wishes for a joyous Easter celebration.
Brand:
Citibank
Role:
Motion graphic, animation, gif
Date:
2024
2) Eid Greetings - Eid al Fitr (Indonesia, Malaysia, Bangladesh)
This project presents a captivating motion greeting card created to celebrate Eid al Fitr with Citibank users and alumni in Indonesia, Malaysia, and Bangladesh. The design embraces Citibank's signature light blue and blue colors, reflecting the brand's identity. The card depicts a serene desert landscape with a prominent temple. Behind the temple, clouds gracefully flow, adding a sense of tranquility to the scene. In the sky, flowers representing religious symbols rotate gently, symbolizing unity and spirituality. Lanterns sway with a gentle breeze, casting a warm glow. As the animation progresses, a majestic moon rises from the bottom and ascends higher into the sky, symbolizing the significance of Eid al Fitr. Accompanying this captivating visual journey, the card displays heartfelt Eid greetings, such as "Eid Mubarak." The design aims to celebrate the joyous occasion of Eid al Fitr while honoring the traditions and cultural significance of Indonesia, Malaysia, and Bangladesh.
Through the harmonious blend of Citibank's brand colors, serene imagery, dynamic animation, and heartfelt Eid messages, this Citibank motion greeting card engages viewers and extends warm wishes for a blessed and joy-filled Eid al Fitr celebration.
