Payment & Transfer - Christmas Campaign
Seamlessly Combining Payments
and Greetings
The Christmas Citibank campaign aims to create a memorable and joyful experience for users by combining payments and personalized greetings through the Citi Mobile® App. The campaign extends beyond message cards to include various elements such as the website, banners, mobile screensaver, and Citi Message Cards.
Within the Citi Mobile® App, users can send personalized message cards to anyone they choose after making payments using various methods such as FPS, local funds transfer, bill payment, or overseas funds transfer. This convenient feature, known as Citi Message Cards, allows users to choose from a selection of templates and customize their messages to notify the other party that the payment has been made. By seamlessly integrating payments and greetings, the campaign aims to make it effortless for users to spread festive wishes.
Brand:
Citibank
Role:
Website, banners, mobile app message cards
Date:
2023
Spreading Joy and Festive Spirit
The Christmas Citibank campaign features four charming message cards with winter-themed illustrations. Users can send these cards during the holiday season to share joy with loved ones. The campaign creates a cohesive brand experience by incorporating festive elements and visuals on the Citi website. Holiday-themed designs highlight the convenience of using the Citi Mobile® App for payments and greetings. Promotional banners across digital platforms feature captivating visuals from the message cards, attracting attention and encouraging app exploration. Users can also download a Christmas screensaver for their mobile devices, serving as a delightful reminder of the campaign. The goal is to engage users across different touchpoints and provide opportunities for personalized greetings and effortless payments during the holiday season.
