The campaign urges customers to participate in the festivities by sending e-Red packets through the user-friendly Citi Mobile® App, utilizing the seamless Faster Payment System (FPS), for a chance to win generous prizes of up to HK$8,888. The campaign highlights the app's convenient features, including hassle-free money transfers, customizable wish cards, and personalized messages. Moreover, young savers with a Citi NextGen Account can register for the lucky draw and receive a specially curated red packet from Citi. Complementing the campaign, the "Citi x Hins Cheung x Dear Me" Payment Message Cards, designed exclusively by the acclaimed Hong Kong illustrator "Dear Me," offer a unique touch to payment transactions. As a delightful addition, customers are invited to download Citi Bank's exclusive Chinese New Year (CNY) stickers for WhatsApp, adorned with traditional flower patterns, auspicious symbols, and a hint of golden gradient, adding an extra layer of joy and festivity to their conversations.