Beyond Meat plant-based meats are made with intention. By combining expert innovation with simple, non GMO ingredients, they deliver the meaty experience you crave without the compromise, offer the greater or equal protein levels than their animal counterparts, Beyond Meat want to visualise their taste of meat to subvert people completely.

The idea for this project named ‘MAGICAL MEAT’. By making a strong and abnormal visual for our target audience could help Beyond Meat pass their most special message for our audience.